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Published: February 16, 2010
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Calculating Profitability for a Direct Marketing Operation is the title of a new Sea Gram published by Alaska Sea Grant.
Authored by Glenn Haight, Juneau Marine Advisory Program fisheries business specialist, the publication helps fishermen weigh costs against benefits before they plunge headlong into a direct marketing effort. Haight encourages writing a business plan, projecting cash flow, and calculating a "variable analysis.”
Calculating profitability before entering into direct marketing, or making other changes in a business operation, will help a fisherman make the right decision.
The 12-page publication is available at http://seagrant.uaf.edu/bookstore/pubs/ASG-47.html
source: Alaska Sea Grant
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Published: February 16, 2010
Print
EmailCalculating Profitability for a Direct Marketing Operation is the title of a new Sea Gram published by Alaska Sea Grant.
Authored by Glenn Haight, Juneau Marine Advisory Program fisheries business specialist, the publication helps fishermen weigh costs against benefits before they plunge headlong into a direct marketing effort. Haight encourages writing a business plan, projecting cash flow, and calculating a "variable analysis.”
Calculating profitability before entering into direct marketing, or making other changes in a business operation, will help a fisherman make the right decision.
The 12-page publication is available at http://seagrant.uaf.edu/bookstore/pubs/ASG-47.html
source: Alaska Sea Grant
Submit Article